After the disaster Ticketmaster endured regarding tickets for Taylor Swift's upcoming tour, when tickets go on sale next week for Beyoncé's highly-anticipated Renaissance tour, new policies will be put into place to make sure the same thing won't happen again.
via: Uproxx
In terms of public opinion, Ticketmaster is perhaps at an all-time low right now. Zach Bryan recently released an album called All My Homies Hate Ticketmaster. Taylor Swift was infuriated after her The Eras Tour onsale through Ticketmaster went remarkably poorly. They just botched a John Mayer ticket sale, too. On top of all that, Congress is currently looking into them.
All this has Beyoncé fans worried: She just announced her long-awaited Renaissance tour and tickets are being sold through Ticketmaster. Apparently, though, the company is changing some things in an effort to avoid a repeat of the Swift fiasco.
As KTLA notes, the steps Ticketmaster is taking with the Renaissance tour includes staggering the on-sale dates for various venues and using membership systems like Verified Fan.
Ticketmaster shared a blog post with more detailed information about how to get Renaissance tickets. It explains in part, “Demand for this tour is expected to be high. If there is more demand than there are tickets available, a lottery-style selection process will determine which registered Verified Fans get a unique access code and which are placed on the waitlist. A Verified Fan access code does not guarantee tickets, it just gives you access to join the sale. All tickets will be sold on a first come, first served basis. If tickets remain, the lottery-style process will be used to invite more Verified Fans from the waitlist to join the sale.”
In other Beyoncé news, due to high demand, the performer has added more dates to her Renaissance tour.
The singer announced on Wednesday that she will bring her Grammy-nominated album Renaissance to cities across Europe and North America between May and September, opening in Stockholm and ending in New Orleans.
Second shows have been added in Toronto on July 9, Chicago on July 23, East Rutherford on July 30, Washington, DC on August 6, Atlanta on August 12, Los Angeles on September 3 and Houston on September 24.
The first round of ticket sales will open to members of Beyoncé's official fan club on Monday through Ticketmaster.
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