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Kendrick Lamar’s Super Bowl Performance Surpasses 32 Million Views, The Amount It Took Usher One Year To Reach

Writer's picture: Kris AvalonKris Avalon

Despite the backlash from some, KDot's Halftime performance continues to break records.



In less than two days, the official NFL footage of the Feb. 9 show has already racked up over 33 million views on YouTube—surpassing the 32 million it took Usher’s performance nearly a year to accumulate.


While Usher’s show was praised as a classic tribute to his Atlanta roots, Kendrick’s performance—seemingly fueled by his victorious rap battle against Drake last year—has sparked intense discussion. From its powerful symbolism and striking imagery to its bold references to the mistreatment of Black Americans, his set has been the talk of the town.


*****


The revolution was televised during Half Time on Sunday. Not my fault A LOT of yall aren’t deep enough thinkers to understand the multilayered narrative of Kendrick’s performance.

If you didn’t catch all the messages Kendrick just sent to America here’s just a few and they are very surface level we can go much deeper.


1. Samuel L Jackson playing Uncle Sam (aka the house ni**ga) like he played in Django.


2. Samuel L Jackson warning Kendrick to play the game white America wants us to play and not be “ghetto”


3. The Squid games stage which symbolizes the rich killing the poor.


4. The dancers in Red White & Blue representing the American flag would run in opposite directions symbolizes America being divided


5. The stage also being a prison yard where his black performers harmonized while he rapped.


6. Protecting black women like Serena Williams after the disrespect from Drake


7. And once again reminding Drake and America, “They Not Like Us”


If you didn't like the halftime show, for whatever reason you didn't like it, cool for you. I hope you at least enjoyed the Superbowl. But God forbid if it were someone that was in a genre of music that not many people today listen to, from an artist that only so many people know, and many of us saying the exact excuses many of you are using, you would be doing what we are doing right now and defending it. But I personally don't care. You like what you like. You don't like what you don't like. And that is fine. I really do hope that at least the Superbowl was entertaining for you and whatever else. But to say "worst" is more subjective than objective.






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