Six months after hanging up his daytime talk show hat at CBS, Dr. Phil took to social media to reveal that he's launching a new primetime talk show on his own network Merit Street Media.
“I’m coming back in primetime on a whole new network that’s called Merit Street Media,” McGraw, 73, said in a video announcement posted Monday on X (formerly known as Twitter). “It’s my new network, but I’ve got some news that I want to share with you about that. This is actually not my network, this is our network. This is something that’s going to be focused entirely on what’s important to you. What you want to talk about, what you want to do and Dr. Phil is going to be on in primetime.”
According to a press release from Merit Street Media, Dr. Phil Primetime will premiere on Feb. 26. The network is being described as “a new cable TV network dedicated to bringing viewers essential news and entertainment.”
The network will be anchored by McGraw’s forthcoming show, and will be filmed in front of a live audience at a newly constructed studio in the Dallas-Forth Worth area.
In a statement, the host said of the new show, “As always, the audience will dictate our content because they are our content, and I want my viewer’s help in building Merit Street. I continue my pledge to help individuals, couples, and families have the tough conversations, face the hard realities, and get real answers for the most positive and effective outcome.”
McGraw continued, “I absolutely love talking to real people about real problems. People who aren’t just complaining but are actively looking for real solutions to better their lives.”
I'm curious as to what other programming Phil will have on the network, since he can't be the only show anchoring an entire network.
With him making the following statement “I am compelled to engage with a broader audience because I have grave concerns for the American family, and I am determined to help restore a clarity of purpose as well as our core values,” it feels to me that his network will be catering more to middle America.
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