Social media company X on Tuesday announced three new content deals with former CNN anchor Don Lemon, former U.S. congresswoman Tulsi Gabbard and sports radio host Jim Rome, part of an effort to grow video content on the site.
via: NBC News
The social media platform, which has been struggling to retain advertisers ever since Elon Musk’s takeover in 2022, announced the partnerships Tuesday.
Lemon, Gabbard and Rome join ex-Fox News host Tucker Carlson, who launched his show on X last June after parting ways with Fox News.
Conservative pundits and politicians have rallied around Musk over the past year as the tech mogul spread conspiracy theories, including the antisemitic “great replacement” theory linked to shootings in Pittsburgh and Buffalo, New York. He has sued progressive watchdog Media Matters for America, which reported last year that ads from major corporations were running next to antisemitic content on X.
Meanwhile, the European Union opened a probe in December looking into whether X failed to combat disinformation and illegal content on the platform.
X's announcement Tuesday came just hours after its business handle posted about how "2024 will be transformational" for the platform.
“We will create more original content and bring in more talent with some of the most interesting and engaged people on X,” the company stated in a blog post on the year ahead.
Lemon — who was fired from CNN last year after reports that he mistreated female colleagues, as well as backlash over widely criticized comments he made on air — wrote in a statement on X that he is “back bigger, bolder, freer!”
"The Don Lemon Show," covering topics across politics, culture, sports and entertainment, will run in 30-minute episodes three times a week, X said.
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